Benefits to Having Your Podcast Episodes Transcribed

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Are you trying to find ways to reach a bigger audience with your podcast? Maybe you’ve already got a great listening audience and you’re looking for ways to repurpose your podcast into other forms of content? Podcast transcripts are the easy solution and a logical next step.

There are so many benefits to having your podcast transcribed after the episode has aired. These are just a few of the ways transcripts will help you….

Search engine optimization love – You can take your transcript and add it to your website or blog, feeding the search engines loads of good content to crawl and bring new traffic, new readers, and new listeners to your site.

Free stuff to give away – Offer your podcast transcripts to your newsletter subscribers as an extra bonus for subscribing.

Easily create new products to offer for sale (or give away for free) – If you’ve done a series of podcasts on a particular topic you can take the transcripts and with a bit of editing you’ll have a brand new ebook or ecourse ready to sell in no time at all.

Reach people you might not have before – Not everyone is able to listen in, so offering transcripts of your podcast episodes allows those folks to get the information your sharing in a way that is right for them.

Instant articles and blog posts – A podcast transcript can easily be broken down into bite sized pieces and used as articles for article marketing or blog posts to schedule for your blog. Additionally, all of this content can point people to your podcast for more information, there’s that search engine love again.

Make a brandable report fast – If you use a PDF brander with affiliate links your podcast transcripts can be used by your listeners and guests to make extra commissions on their favorite products.

Something extra for your guests – Speaking of podcast guests, offering them a transcript of the episode they were on is a great perk to include when asking them to join you on the air.

Make a video – Your podcast and transcript can be combined into a Power Point presentation or slide show style video quickly and easily.

Those are just a few of the things you can do to benefit from a podcast transcription. It’s a great way to repurpose content you’ve already created and use it to reach a wider audience and even improve your search engine rankings.

Have a great day,
Loretta Oliver

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