Audio and video are quickly becoming very popular among bloggers and marketers around the web. And why shouldn’t they be? It’s a great way to make a connection with your target audience. However, everyone has different preferences on how they like to receive their information. Some people may absorb things better when they hear them, and others may absorb things better when they read them. Chances are you want to reach both those audiences and reach out to as many people as you can.

Having a transcript made gives you a new format. You’ve just repurposed your content without doing anything new or different. You’ve got something new that you can give your audience in the form of a PDF as a short report. This could be free viral content or it could even be a report that you sell for small fee, depending on the content and your goal with it.

What if your customer or visitor can’t hear? Technology is a wonderful thing and the internet is widely used by people everywhere today. Unfortunately, a lot of those people are hearing impaired. If they’ve landed on your site via a search, which means you have something they’re looking for. But, if you’re only offering audio and video versions, and they can’t hear it, then they aren’t going to get what they came searching for in the first place and they’re going to move on away from your site.

In the case of info products and online courses, sometimes people just like to have the text format to read and follow along with the audio or video. They can print it out, highlight, and takes notes on it if they want to. They can read along on their screen if they want to. They can watch or listen first and then read later, or refer to the text when they are working on what you just taught them. The addition of the transcript allows them to consume your content in the way that’s best for them, and that’s always a good thing.

Using transcripts of your audio and video can open up more doors for your online business. If you need a transcript of your audio, video, interview or podcast, I’d be glad to help you out and you’ll have a professionally transcribed and ready to use document waiting in your email inbox in no time at all.

Expand your reach and gain new followers and customers today by adding the use of transcripts to your online business.

Have a great day,

Are you trying to find ways to reach a bigger audience with your podcast? Maybe you’ve already got a great listening audience and you’re looking for ways to repurpose your podcast into other forms of content? Podcast transcripts are the easy solution and a logical next step.

There are so many benefits to having your podcast transcribed after the episode has aired. These are just a few of the ways transcripts will help you….

Search engine optimization love – You can take your transcript and add it to your website or blog, feeding the search engines loads of good content to crawl and bring new traffic, new readers, and new listeners to your site.

Free stuff to give away – Offer your podcast transcripts to your newsletter subscribers as an extra bonus for subscribing.

Easily create new products to offer for sale (or give away for free) – If you’ve done a series of podcasts on a particular topic you can take the transcripts and with a bit of editing you’ll have a brand new ebook or ecourse ready to sell in no time at all.

Reach people you might not have before – Not everyone is able to listen in, so offering transcripts of your podcast episodes allows those folks to get the information your sharing in a way that is right for them.

Instant articles and blog posts – A podcast transcript can easily be broken down into bite sized pieces and used as articles for article marketing or blog posts to schedule for your blog. Additionally, all of this content can point people to your podcast for more information, there’s that search engine love again.

Make a brandable report fast - If you use a PDF brander with affiliate links your podcast transcripts can be used by your listeners and guests to make extra commissions on their favorite products.

Something extra for your guests – Speaking of podcast guests, offering them a transcript of the episode they were on is a great perk to include when asking them to join you on the air.

Make a video – Your podcast and transcript can be combined into a Power Point presentation or slide show style video quickly and easily.

Those are just a few of the things you can do to benefit from a podcast transcription. It’s a great way to repurpose content you’ve already created and use it to reach a wider audience and even improve your search engine rankings.

Have a great day,